Management and new business - Articles List

Volume & Issue: Volume 2, Issue 2, February 2026

Investigating the Impact of Social Media Marketing on the Purchase Behavior of Generation Z with the Mediating Role of Brand Loyalty

10.30466/jmnb.2026.56819.1011

Meisam Shirkhodaei; Mohammad Alali; morteza movaghar

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Exploring the Process of Brand Hate Formation and Examining Its Factors and Consequences (Case Study: Mobile Operators)

10.30466/jmnb.2026.121902

Azim Zarei; Fateme Heidari Bajestani; amirreza jasbian

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Journal Archive

Volume 2 (2026)

Volume 1 (2025)