Ethics of belief in research

10.30466/jmnb.2026.121999

• Editor-in-Chief Lecture

Investigating the Impact of Social Media Marketing on the Purchase Behavior of Generation Z with the Mediating Role of Brand Loyalty

10.30466/jmnb.2026.56819.1011

Meisam Shirkhodaei; Mohammad Alali; morteza movaghar

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Exploring the Process of Brand Hate Formation and Examining Its Factors and Consequences (Case Study: Mobile Operators)

10.30466/jmnb.2026.121902

Azim Zarei; Fateme Heidari Bajestani; amirreza jasbian

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Innovative Policymaking to Strengthen and Facilitate New Businesses in Tourism Destinations A Case Study of Shemiranat County, Tehran

10.30466/jmnb.2026.56803.1009

Ehsan Aghajani Rizi; Mohammad Mirehei; hamid reza Yazdani

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Explaining Investors' Financial Behavior on Intelligent Financial Service Platforms: The Roles of Datafication of User Interactions, Algorithmic Transparency, Trust in Algorithms, and AI-Mediated Financial Decision-Making

10.30466/jmnb.2026.56872.1012

Aminzadeh vahedi Meisam; fardi masumeh

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Co-evolutionary pattern in platform ecosystem of Iran's digital banking industry

10.30466/jmnb.2026.56897.1013

ناهید مجیدیان; Vahid Khashee Varnamkhasty; Shahram Khalilnezhad azar; Mehdi Haghighi kaffash

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The Impact of Digital Marketing Strategies on Customer Satisfaction and Organizational Performance: The Moderating Role of Entrepreneurial Intent

10.30466/jmnb.2026.56939.1014

Mohammad Reza Kousheshi

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