Evolutionary Research

10.30466/jmnb.2026.122000

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Investigation of the Impact of Viral Marketing on Purchase Intention Considering the Mediating Role of Perceived Value and Brand Trust and the Moderating Role of Gender (Case Study: Snowa Company Dealerships in Kerman City)

10.30466/jmnb.2026.121903

Azim Zarei; Davood Feiz; Sareh Parmooze; Fatemeh Heidari Bajestani

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The Impact of Artificial Intelligence-Based Technologies on Reducing Economic Imbalances and Achieving Sustainable Development : The Moderating Role of Crowdfunding Financing (A Case Study of Alborz Insurance Company)

10.30466/jmnb.2026.57322.1019

صالح عبادی لمر

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Developing a Framework for Business Model Transformation in the Era of Generative Artificial Intelligence

10.30466/jmnb.2026.57487.1026

امین عارفی

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Investigating the Effect of Behavioral Entropy, Organizational Inertia and Organizational Paranoid on Customer Churn with the Mediating Role of Customers' Experience

10.30466/jmnb.2026.57494.1027

Zahra Ahmadi alvar

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